Now, I don’t know about you but maintaining motivation is something that I really do struggle with sometimes. I’ve had my fair share of ‘ugh, can I be bothered to keep this up?’ moments on both sides of the scale. Sometimes I’ll lack motivation and wake up in the morning feeling refreshed, but in the past I’ve lost motivation so badly that I hadn’t written a single post in a year.
As I’m back blogging, and loving absolutely every moment of it, I figured that I’d take some time out to talk about how I keep my motivation way up high and those doubtful thoughts way down low!
Remember That Numbers Aren’t Everything
I know, I know. I’m sorry that I’m re-using such a cliché phrase but it really is true. When numbers are low, bloggers often get turned down for PR opportunities. I sure do. As I re-branded, I purchased a new domain and so I had to start my DA from scratch. A particular brand actually emailed me to collaborate and then I sent over my link, and then they responded back specifically to tell me that we could no longer work together as my DA wasn’t high enough. It’s a bit like a kick in the teeth, because it gives off the impression that they are only after the numbers and backlinks, which to a degree is probably true for some brands and companies. But it’s really important to remember that this doesn’t reflect on the content of your blog at all – it’s nothing personal. It took me a while to realise this, but it really isn’t about you. Even if I only have five readers (who, I’m sure are all my friends anyway!), I’d rather have that than buy followers or try to appear a bigger blogger than I am. My friends support me and my blog and the twitter community is always so encouraging, so make sure that you join the discussion. If you’re ever feeling low or demotivated, then tell somebody! I’m sure there will be someone who can tell you otherwise; I always find that there is! Getting my “real life” friends to read my blog also works wonders for my confidence.
Write About What You Actually Love
I genuinely believe that one of my biggest blogging slumps arose because I had no motivation to write about beauty anymore. At the time, I had ‘sort of’ identified myself as a beauty blogger, as it was what I associated most with. After a couple of years however, I almost seemed to grow out of this and my desire to purchase new makeup reduced. Now I have a small, concise makeup collection and I’m much happier with that, though there’s only so many blog posts you can write about it!I knew that if I were ever to come back to blogging that I’d want to rebrand. Now that I consider myself a lifestyle/mental health/fashion blogger I am much happier and I also have the scope to talk about many more things. For example, I would never have written about jewellery; but I was recently sent a gorgeous necklace from Statement Made Jewellery. I don’t really consider this label to be rigid and I do still have the occasional beauty post happen here and there.
I find that one thing that is really difficult about blogging is having the inspiration and motivation to post twice weekly. Having to find two post ideas and useful content twice a week is really difficult, believe me! I can’t even imagine how people manage to blog three times weekly, and sometimes even daily, without running out of content ideas!
I usually prepare my content by ensuring that I schedule my posts far in advance. At the time of writing this, I already have three weeks worth of content scheduled, so you’ll probably see this post about a month later than I’m actually writing it. This means that I have three weeks to prepare my future content and I have a little bit of scope to take an inspiration break if I need to, and it’s at these points where I look for “Ideas for Blog Posts” content such as this one by Lily Melrose.
I’ve also been able to attend a lot of blogger events recently, so I’ve been trying to utilize those and write about them, as I do really enjoy attending them and it’s a great opportunity to make friends. Also, a lot of the events I attend are actually listed on eventbrite, so you don’t necessarily need to wait for an invitation from a PR. Why not take a look and see whether there’s any interesting events near to you?
Prepare Your Surroundings
One thing that I find really important for writing blog posts is being prepared! I’ll always take my photos on a separate day so that I can upload my photos straight to my post and have the entire post finished and ready. On my writing days, I like to get up, geeady and make my bed so that I can sit my laptop on it and get writing in my usual place. If I had a desk, I’d definitely utilize this as much as I could, as it’s much better for both your posture and your motivation, I believe. Make sure you’re well fed and that you have a hot beverage to hand, too. I tend to write all sorts of nonsense when I haven’t eaten, so I have to go back over my posts and start again!
Take a Break
If you are really struggling, then my biggest piece of advice would actually be to take a break. Of course, I can only speak for myself but when I was stuck in a rut and stopped blogging, I think it was one of the best things that I ever did, because I was able to come back and start a fresh, and now I’m loving it more than ever. Writing posts all of the time is actually tiring and it takes up a lot more resources than people realise. So, if you do want to stop for a while, then that’s completely fine. Of course, when I did come back to blogging I had to pretty much start again so that is something that you should be prepared for. Nevertheless, you could find new hobbies and a new “niche” to start writing about while you’re away!
Do you have any motivational advice for bloggers who may be stuck in a rut? I’d love to hear your advice in the comments!