5 Tips on Maintaining Motivation as a Blogger

Now, I don’t know about you but maintaining motivation is something that I really do struggle with sometimes. I’ve had my fair share of ‘ugh, can I be bothered to keep this up?’ moments on both sides of the scale. Sometimes I’ll lack motivation and wake up in the morning feeling refreshed, but in the past I’ve lost motivation so badly that I hadn’t written a single post in a year.

As I’m back blogging, and loving absolutely every moment of it, I figured that I’d take some time out to talk about how I keep my motivation way up high and those doubtful thoughts way down low!

An image of a book titled 'When life gives you lemons, make Limoncello'
An image of a pencil with 'damn girl' written on

Remember That Numbers Aren’t Everything

I know, I know. I’m sorry that I’m re-using such a clichรฉ phrase but it really is true. When numbers are low, bloggers often get turned down for PR opportunities. I sure do. As I re-branded, I purchased a new domain and so I had to start my DA from scratch. A particular brand actually emailed me to collaborate and then I sent over my link, and then they responded back specifically to tell me that we could no longer work together as my DA wasn’t high enough. It’s a bit like a kick in the teeth, because it gives off the impression that they are only after the numbers and backlinks, which to a degree is probably true for some brands and companies. But it’s really important to remember that this doesn’t reflect on the content of your blog at all – it’s nothing personal. It took me a while to realise this, but it really isn’t about you. Even if I only have five readers (who, I’m sure are all my friends anyway!), I’d rather have that than buy followers or try to appear a bigger blogger than I am. My friends support me and my blog and the twitter community is always so encouraging, so make sure that you join the discussion. If you’re ever feeling low or demotivated, then tell somebody! I’m sure there will be someone who can tell you otherwise; I always find that there is! Getting my “real life” friends to read my blog also works wonders for my confidence.


Write About What You Actually Love

I genuinely believe that one of my biggest blogging slumps arose because I had no motivation to write about beauty anymore. At the time, I had ‘sort of’ identified myself as a beauty blogger, as it was what I associated most with. After a couple of years however, I almost seemed to grow out of this and my desire to purchase new makeup reduced. Now I have a small, concise makeup collection and I’m much happier with that, though there’s only so many blog posts you can write about it!I knew that if I were ever to come back to blogging that I’d want to rebrand. Now that I consider myself a lifestyle/mental health/fashion blogger I am much happier and I also have the scope to talk about many more things. For example, I would never have written about jewellery; but I was recently sent a gorgeous necklace from Statement Made Jewellery. I don’t really consider this label to be rigid and I do still have the occasional beauty post happen here and there.


Find Inspiration

I find that one thing that is really difficult about blogging is having the inspiration and motivation to post twice weekly. Having to find two post ideas and useful content twice a week is really difficult, believe me! I can’t even imagine how people manage to blog three times weekly, and sometimes even daily, without running out of content ideas!

I usually prepare my content by ensuring that I schedule my posts far in advance. At the time of writing this, I already have three weeks worth of content scheduled, so you’ll probably see this post about a month later than I’m actually writing it. This means that I have three weeks to prepare my future content and I have a little bit of scope to take an inspiration break if I need to, and it’s at these points where I look for “Ideas for Blog Posts” content such as this one by Lily Melrose.

I’ve also been able to attend a lot of blogger events recently, so I’ve been trying to utilize those and write about them, as I do really enjoy attending them and it’s a great opportunity to make friends. Also, a lot of the events I attend are actually listed on eventbrite, so you don’t necessarily need to wait for an invitation from a PR. Why not take a look and see whether there’s any interesting events near to you?


Prepare Your Surroundings

One thing that I find really important for writing blog posts is being prepared! I’ll always take my photos on a separate day so that I can upload my photos straight to my post and have the entire post finished and ready. On my writing days, I like to get up, geeady and make my bed so that I can sit my laptop on it and get writing in my usual place. If I had a desk, I’d definitely utilize this as much as I could, as it’s much better for both your posture and your motivation, I believe. Make sure you’re well fed and that you have a hot beverage to hand, too. I tend to write all sorts of nonsense when I haven’t eaten, so I have to go back over my posts and start again!


Take a Breakย 

If you are really struggling, then my biggest piece of advice would actually be to take a break. Of course, I can only speak for myself but when I was stuck in a rut and stopped blogging, I think it was one of the best things that I ever did, because I was able to come back and start a fresh, and now I’m loving it more than ever. Writing posts all of the time is actually tiring and it takes up a lot more resources than people realise. So, if you do want to stop for a while, then that’s completely fine. Of course, when I did come back to blogging I had to pretty much start again so that is something that you should be prepared for. Nevertheless, you could find new hobbies and a new “niche” to start writing about while you’re away!


Do you have any motivational advice for bloggers who may be stuck in a rut? I’d love to hear your advice in the comments!


  1. August 8, 2018 / 10:58 am

    Remembering that it’s not all about the numbers is what I find the most important thing. I blogged a lot about two/three years ago, but definitely got bogged down in focusing on stats and not feeling good enough. Now I focus on writing about what I love, and finding genuine interactions on social media, and actually my numbers are so much better!

    Cordelia || cordeliamoor.com

    • Chloe_Francis
      August 9, 2018 / 8:24 pm

      Definitely! I think my numbers are better this time too. I love blogging again! x

  2. Nati
    August 9, 2018 / 8:07 pm

    Look at that FLAT LAY! Love it, girl!

    • Chloe_Francis
      August 9, 2018 / 8:24 pm

      THANKS GAL <3

  3. Caitlin
    August 10, 2018 / 2:41 pm

    Great post!! That cute little cat gif ๐Ÿ˜๐Ÿ˜ brilliant tips for everyone!

    • Chloe_Francis
      August 10, 2018 / 6:23 pm

      So cute right! Thank you so much Caitlin xx

  4. MySecondAttempt
    August 10, 2018 / 3:53 pm

    Taking a break can be one of the best things, if it was a 9-5 office job youโ€™d take holidays from it so why do we never feel like we can take a break from blogging

    • Chloe_Francis
      August 10, 2018 / 6:23 pm

      This is SO true! Xx

  5. August 10, 2018 / 8:37 pm

    Writing about things you love really makes me SO much more motivated to do blog posts because i feel as though you can really feel the emotion.

    • Chloe_Francis
      August 11, 2018 / 7:45 am

      Thanks Ellie! I completely agree ๐Ÿ˜€

    • Chloe_Francis
      August 11, 2018 / 7:45 am

      Thanks so much Sophie! <3 The notebook is a Kate Spade one and I LOVE it! xx

      Sometimes a break is just what we need ๐Ÿ™‚

    • Chloe_Francis
      August 11, 2018 / 7:36 am

      Thank you so much lovely! x

  6. August 10, 2018 / 9:50 pm

    This is such a good post Chloe! So many useful tips & suggestions. Iโ€™ve just downloaded the Eventbrite App after you mentioned it. It looks really good and I can’t wait to see what is going on near me. How do you find events specific for bloggers? Thank you for the recommendation lovely <3 xx

    Bexa | http://www.hellobexa.com

    • Chloe_Francis
      August 11, 2018 / 7:40 am

      Aah I’m glad I could be of help lovely! You can search ‘blogging’ but the ones I attend aren’t usually blogger specific. A lot of product launches tend to have bloggers there and are blog-worthy! <3

      • August 11, 2018 / 6:19 pm

        Thanks Chloe! Thatโ€™s really helpful. Iโ€™ll have a search for events near me <3 xx

        • Chloe_Francis
          August 11, 2018 / 7:08 pm

          Good luck! <3

  7. Julia
    August 10, 2018 / 10:52 pm

    Remembering itโ€™s not about the numbers has been a big thing for me, not having a set niche and lacking numbers really caused a slump in creativity. I took a long break and looked at my blog, although Iโ€™ve not rebranded, Iโ€™ve worked out whatโ€™s best for me. I really need to start planning in advance though so I can get regular content up more easily! Great advice!x


    • Chloe_Francis
      August 11, 2018 / 7:41 am

      Thanks so much lovely! I completely understand, I consider my niche to be quite broad too and it can be hard sometimes! Definitely get scheduling when you have a spurt of inspiration! ๐Ÿ˜‰

  8. August 10, 2018 / 11:14 pm

    I love this post and all of these tips are so helpful! I particularly agree that it’s so important to write about what you actually love and to find inspiration! I refuse to publish anything I haven’t enjoyed because I want to always love my blog and I feel as though if I haven’t enjoyed the content it doesn’t reflect me very well and other people are unlikely to love it as well!

    Soph – https://sophhearts.com x

    • Chloe_Francis
      August 11, 2018 / 7:41 am

      Thanks so much Sophie! And same here, I feel like my content has improved so much since I’ve started being fussier! xx

  9. August 10, 2018 / 11:23 pm

    I agree about not worrying about the numbers. Your post is an inspiration to help bloggers stay focused.

    • Chloe_Francis
      August 11, 2018 / 7:47 am

      Thanks Deborah! x

  10. August 11, 2018 / 12:39 pm

    There’s some really good advice in here. And it’s always good to take a break when you’re feeling uninspired! Trying to force out content is a no-no. I, too, stopped writing about beauty and rebranded. My collection consisted of the same five items so I thought it would be pointless to continue with it. Now, I’m focused on lifestyle and books! I really enjoyed this.

    Great post,
    Luce xo

    • Chloe_Francis
      August 11, 2018 / 7:10 pm

      Thank you so much Lucy! Yes I’m the same now, my old posts are all beauty based but I’ve started branching out and I’m loving blogging so much more! x

  11. August 11, 2018 / 2:11 pm

    I loved this! Very encouraging and helpful. I try not over think things or pressure myself and try to enjoy the journey and process! It helps with my anxiety and allows me to enjoy writing and coming up with content. And I believe readers can sense that! Thank you for sharing xxx

    • Chloe_Francis
      August 11, 2018 / 7:09 pm

      Thank you so much! Yess I definitely agree! I’m starting to put a bit of pressure on with writing posts and I need to stop, because I know that its’ stunting me! xx

  12. August 13, 2018 / 4:05 pm

    Sometimes a little break is all you need. Or a longer one. But it’s important to enjoy blogging and writing because that’s what it’s all about, right. Numbers are not everything but they sure motivate to continue. Happy blogging ๐Ÿ˜Š๐Ÿ’•

    • Chloe_Francis
      August 13, 2018 / 9:35 pm

      Definitely! I’m so glad you agree Jenni ๐Ÿ˜

  13. August 14, 2018 / 3:38 am

    Great tips!
    I love blogging, but I definitely need time off from it sometimes ๐Ÿ™‚

    • Chloe_Francis
      August 15, 2018 / 1:31 pm

      Thank you so much, Karen! ๐Ÿ˜€

    • Chloe_Francis
      August 15, 2018 / 1:32 pm

      Thanks Najida! Xx

  14. August 17, 2018 / 3:44 pm

    Really loved this post. I definitely find it hard to stay motivated and I would never be able to keep up posting twice a week.

    Rachael x

    • Chloe_Francis
      August 17, 2018 / 7:55 pm

      Thanks so much Rachael! It definitely takes some motivation ๐Ÿ˜€

  15. August 17, 2018 / 5:40 pm

    These are great tips! I think that when you’re in a slump the best things is to definitely take some time away so it doesn’t feel like you’re forcing yourself, and I love reading more blogs and magazines and things to get some more inspiration!x

    • Chloe_Francis
      August 17, 2018 / 7:57 pm

      Thanks so much Taylor! That’s such a good idea too! xx

  16. Anu
    August 19, 2018 / 8:04 am

    These are such great tips! I didn’t really have the time to read other people’s blog posts in spring and summer as much but now that I’m back to a more regular routine and have the time to catch up I’ve noticed that I’m a lot more inspired! Xx

    • Chloe_Francis
      August 19, 2018 / 2:51 pm

      YAY! I’m glad you have the time to read more, that’s fantastic! Xx

  17. August 21, 2018 / 8:23 pm

    Great tips and ones that I definitely need to keep reminding myself of. Numbers are the things we all love to hate. Thankyou for sharing x


    • Chloe_Francis
      August 22, 2018 / 8:26 pm

      So true, we all love to hate the numbers! Thanks Abbie xx

  18. September 18, 2018 / 9:00 pm

    These tips are great! I have been blogging for almost 5 years and I struggle with motivation sometimes so I will have to keep these tips in mind.

    • Chloe_Francis
      September 19, 2018 / 9:36 am

      Thanks Eleanor! I think it’s natural to lose motivation now and again xx

  19. September 22, 2018 / 1:43 pm

    This post was great, soo important to remember that the numbers dont mean everything- always focus on content you love! Xxx

    • Chloe_Francis
      September 23, 2018 / 9:41 am

      Thank you so much Ellie! Glad you enjoyed reading it ๐Ÿ˜€ <3

  20. November 18, 2018 / 4:57 pm

    I found this so helpful. Thank you for these tips, as a new blogger I am trying to find my way on this journey and do what I actually like. Xoxo

    • Chloe Elizabeth
      November 18, 2018 / 5:37 pm

      I’m so glad it was useful! xx

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